Emerging technologies are changing how local television (TV) stations gather and disseminate news. One increasingly used technology is drone journalism. The present study sought to determine the extent to which local TV stations across the United States were adopting this technology as part of their news operations. A survey of news managers (n = 94) found that half of the stations were using drones for news, but only to a moderate degree.
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FergusonD. A.GreerC. F. (2015). Pinning and promotion: How local television stations are using Pinterest for branding and audience connectivity. Journal of Promotion Management, 21, 64–81. doi:10.1080/10496491.2014.971210
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