This case study uses theory about organizational culture and leadership and multiple sources of evidence to evaluate the effectiveness of an initiative by three news organizations to bring the core principles of journalism to life on the web. A newspaper, a local television station, a producer and distributor of public radio, and an academic institution participated in this effort. Drawing upon participant observation and in-depth interviews, this study examines the role this emphasis on core values, so important to the professional identity of journalists, played in securing buy-in for the project and overcoming resistance to change, as well as other internal factors that negatively affected implementation, such as lack of sustained commitment and poor communication.
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