Generative AI (GenAI) technologies are examined through the lens of issues and trends related to decision making. After examining the foundations of the technology particularly related to large language models (LLM), opportunities for GenAI to be used in the decision-making process of intelligence, design, choice and implementation are explored. With its ability to rapidly generate insights, present optimized solutions, and provide detailed analysis of given input, the technology has demonstrated that it can assist and augment human decision making. Although GenAI systems have the potential to transform content creation and human cognition, they also raise issues around accuracy, misinformation, ethics, bias, morality, social impacts, privacy, copyright, legality, and explainability, among others. Addressing these challenges is important to maximize the efficacy of GenAI in decision making.
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