Transcending Boundaries for the Next New Normal

Bakpayev M. Baek T. H. van Esch P. Yoon S. (2022). Programmatic creative: AI can think but it cannot feel. Australasian Marketing Journal (AMJ), 30(1), 90–95.

Bandyopadhyay A. Septianto F. Nallaperuma K. (2022). Mixed feelings enhance the effectiveness of luxury advertising. Australasian Marketing Journal (AMJ), 30(1), 28–34.

Hoang H. T. (2022). How does service climate influence hotel employees’ brand citizenship behavior? A social exchange and social identity perspective. Australasian Marketing Journal (AMJ), 30(1), 51–59.

Mai Chi V. T. Paramita W. Ha Minh Quan T . (2022). Does customer experience always benefit company? Examining customers’ epistemic motivation and interaction with service contexts. Australasian Marketing Journal (AMJ), 30(1), 35–50.

Reisman R. Payne A. Frow P. (2019). Pricing in consumer digital markets: a dynamic framework. Australasian Marketing Journal (AMJ), 27(3), 139–148.

Septianto F. (2022). The expression of anger enhances perceived competence following corporate social irresponsibility. Australasian Marketing Journal (AMJ), 30(1), 10–18.

Wang S. Japutra A. (2022). Brand display magnitudes and young children’s brand recognition. Australasian Marketing Journal (AMJ), 30(1), 19–27.

Wedel M. Kopyakova A. (2022). A guide to the Bayesian analysis of consumer behavior experiments with BANOVA using worked examples. Australasian Marketing Journal (AMJ), 30(1), 3–9.

Zahrai K. Veer E. Ballantine P. W. (2022). Conceptualizing self-control on problematic social media use. Australasian Marketing Journal (AMJ), 30(1), 74-89.

Zhang Y. Zhang J. Liu C. (2022). Motives for employees communicate positive electronic word of mouth (eWOM) on social network sites: Exploring moderating mechanisms. Australasian Marketing Journal (AMJ), 30(1), 60-73.