GIVEN THE COMPLEXITY AND RANGE of choice of early childhood education and care (ECEC) services, as well as the diversity of family situations, research eliciting parent conceptions of their choices of early childhood services is both necessary and timely. This paper brings to light some important issues in relation to knowledge and understanding of parent choice regarding early childhood services. It synthesises findings from an initial study that aimed to investigate the ways parents make their choices of early childhood services, and examines and interprets the meanings they ascribe to those choices (see Noble, 2005).
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