It is the consensus that the rapid increase of the ageing population has become a global phenomenon. In 2007, the World Health Organization (WHO) advanced a handbook called Global Age-friendly Cities: A Guide. The core concept of the age-friendly cities (AFC) movement is ‘active ageing’. Taiwan became one of the few Asian countries that initially responded to the WHO AFC movement in 2010. Following the guidance set by the WHO, Taiwan began its promotion at a national level, and with local authorities. However, during the advocacy process, the fundamental differences between Eastern and Western cultures in terms of family values and deep-rooted respect for the elderly have raised an awareness of the need for an oriental paradigm. This paper identifies three key elements for AFC promotion in East Asian countries based on an analysis of Taiwan’s experience: during needs assessment take collectivism into consideration, during action plans at the community level community leaders’ views will be more important (particularism), and when promoting AFC at the institutional level a top-down approach will be more acceptable (high power distance concept).
