Abstract
Japanese people place a high priority on maintaining social harmony and conforming with what we perceive to be mainstream thought and opinion. These social norms present challenges for developing health promotion policies and programs that value individual uniqueness and individual sensibilities about health. To address this challenge, over the past 20 years the author has developed two ‘write-and-share’ methods — Life-map and WIFY (What Is Important For you) to allow participants to reflect and rediscover their own and one another’s feelings about daily life and health. This article summarizes his experiences using these methods and discusses their possible usefulness in other Asian societies. (Global Health Promotion, 2010; 17(2): pp. 44—47)
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