Abstract

Get full access to this article
View all access options for this article.
References
1.
Yan
S
Li
J
Li
S
. The expanding burden of cardiometabolic risk in China: The China Health and Nutrition Survey . Obesity Reviews 2012 ; 13 (9 ): 810 –21 .
2.
Yang
W
Lu
J
Weng
J
Jia
W
Ji
L
Xiao
J
. Prevalence of diabetes among men and women in China . The New England Journal of Medicine 2010 ; 362 (12 ): 1090 –101 .
3.
Yoon
K
Lee
J
Kim
J
Cho
JH
Choi
YH
Ko
SH
. Epidemic obesity and type 2 diabetes in Asia . The Lancet 2006 ; 306 : 1681 –8 .
4.
Ramachandran
S
Ma
R
Snehalatha
C
. Diabetes in Asia . The Lancet 2010 ; 375 (9712 ): 408 –18 .
5.
Bouckley
B
. A Fistful of Dollars More: Coke Pumps $3bn into India . 2012. Available online at: www.BeverageDaily.com; http://www.beveragedaily.com/Markets/A-Fistful-of-Dollars-more-Coke-pumps-3bn-into-India (Last accessed 15th August 2012 ).
6.Euromonitor International . Dataset: Soft Drinks . 2012. Available online at: www.portal.euromonitor.com (Last accessed 5th June 2013 ).
7.
Kleiman
S
Ng
S
Popkin
B
. Drinking to our health: Can beverage companies cut calories while maintaining profits? Obesity Reviews 2011 ; 13 : 258 –74 .
8.
Taylor
F
Satija
A
Khurana
S
Singh
G
Ebrahim
S
. Pepsi and Coca Cola in Delhi, India: Availability, price and sales . Public Health Nutrition 2010 ; 14 : 653 –60 .
9.Euromonitor International . Diet Soft Drinks See Fat Growth . 2005 . Available online at: www.euromonitor.com/ (Last accessed 18th March 2012 ).
10.Euromonitor International . Global Soft Drinks: Corporate Strategies . 2011 . Available online at: http://www.euromonitor.com/global-soft-drinks-corporate-strategies/report (Last accessed 20th February 2012 ).
11.Euromonitor . The Coca-Cola Company in Soft Drinks (World) . 2013 . Available online at: www.euromonitor.com/ (Last accessed 12th March 2013 ).
12.
Raj
M
Sundaram
K
Paul
M
Deepa
AS
Kumar
RK
. Obesity in Indian children: Time trends and relationship with hypertension . The National Medical Journal of India 2007 ; 20 (6 ): 288 –93 .
13.
Balarajan
Y
Selvaraj
S
Subramanian
S
. Health care and equity in India . The Lancet 2011 ; 377 (9764 ): 505 –15 .
14.BrandRepublic . BRIC report: Top 10 television advertisers . Brand Republic Report . 2011 . Available online at: http://www.brandrepublic.com/analysis/1059875/BRIC-Report-Top-10-television-advertisers/?DCMP=ILC-SEARCH (Last accessed 5th June 2012 ).
15.BrandRepublic . BRIC report: Top 10 outdoor advertisers . Brand Republic Report. 2011 . Available online at: http://www.brandrepublic.com/analysis/1060002/BRIC-Report-Top-10-outdoor-advertisers/?DCMP=ILC-SEARCH (Last accessed 5th June 2012 ).
16.Soft Drinks International . Anon India: Beverage Association Is Formed . Wimborne : ASAP Publishing , 2010 .
17.US-India Business Council . The Way Forward: Business Advocacy Agenda . 2012 . Available online at: http://www.usibc.com/sites/default/files/advocacy/files/17148_TheWayForward_NoCrop.pdf ( Last accessed 19th August 2012 ).
18.The US-China Business Council . The US-China Business Council Elects the Coca-Cola Company Chairman and CEO Muhtar Kent as Chair; Welcomes New Board Members, Officers (Press Release) . 2nd June 2010 . Available online at: https://www.uschina.org/public/documents/2010/06/uscbc-elections.html (Last accessed 15th March 2012 ).
19.Anon . Soft Drinks Lose Fizz to VAT. The Times of India , 21st March 2013 . Available online at: http://articles.timesofindia.indiatimes.com/2013-03-21/india/37902051_1_soft-drinksvat-parminder-dhindsa (Last accessed 20th May 2013 ).
20.
Briggs
A
Mytton
O
Kehlbacher
A
Tiffin
R
Rayner
M
Scarborough
P
. Overall and income specific effect on prevalence of overweight and obesity of 20% sugar sweetened drink tax in UK: Econometric and comparative risk assessment modeling study . BMJ 2013 ; 347 : f6189 .
21.
Balch
O
. India: Food, Marketing and Children’s Health. The Guardian , 2012 . Available online at: http://www.theguardian.com/sustainable-business/fast-food-marketing-childrens-health (Last accessed 1st November 2013 ).
22.The Better Business Bureau . The Children’s Food and Beverage Advertising Initiative . Available online at: http://www.bbb.org/council/the-national-partner-program/national-advertising-review-services/childrens-food-and-beverage-advertising-initiative/ (Last accessed 1st November 2013 ).
23.Euromonitor . The Coca-Cola Company in Soft Drinks (World) . London : Euromonitor , pp. 30 –3 , 2013 .
24.Coca-Cola . Annual Review . coca-Cola. 2012. Available online at: http://www.coca-colacompany.com/annualreview/2012/pdf/form_10K_2012.pdf (Last accessed 20th March 2013 ).
