Proving the power of social marketing: The UK’s growing evidence base

Abstract

Dr Lucy Reynolds manages ShowCase, the National Social Marketing Centre’s new online collection of social marketing case studies. Having developed this programme since July 2008, Lucy shares her experience of the UK’s growing proficiency in social marketing delivery

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References

Department of Health. Ambitions for Health: A strategic framework for maximizing the potential of social marketing and health-related behaviour. London: Department of Health, 2008. Available online at: www.dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH_090348 (accessed on 18 August 2009)

National Social Marketing Centre. ShowCase. London: National Social Marketing Centre. Available online at: http://www.nsms.org.uk/public/CSHome.aspx (accessed on 18 August 2009)

National Social Marketing Centre. Social Marketing: National Benchmark Criteria. London: National Social Marketing Centre. Available online at: http://www.nsms.org.uk/images/CoreFiles/NSMC_Social_Marketing_BENCHMARK_CRITERIA_Sept2007.pdf (accessed 18 August 2009)