When does an epidemic become a ‘crisis’? Analogies between Covid-19 and HIV/AIDS in American public memory

Abstract

This article critically interrogates historical analogies made between the Covid-19 pandemic and HIV/AIDS epidemic in American public discourse, highlighting the role of cultural memory and normative frameworks of ‘crisis’ and its temporalities in shaping collective responses. It situates the Covid-19 pandemic in a multidirectional mnemonic frame by analysing borrowings from other usable pasts, particularly the HIV/AIDS epidemic in the United States, which in turn drew upon memory of the Holocaust. A reading of Susan Sontag’s ‘The Way We Live Now’ affirms the value of multidirectional cultural borrowing while also revealing its limits. Notably, the ever-growing AIDS Memorial Quilt may serve as a model for memorializing victims of Covid-19. While analogies between pandemics may be comforting or mobilizing, their meaning must remain open to contestation and also preserve particularities and differences. The history of HIV/AIDS centres the question, ‘crisis for whom?’ and cautions against prematurely declaring the ‘end’ of the Covid-19 pandemic.