Abstract
Learning from economic theory, the article proposes to differentiate and relate (episodic) micro-memory and micro-imagination and different types of macro-memory and macro-imagination. Drawing on several decades of discourse in historical and cultural studies (from Halbwachs to Lévi-Strauss and to A. and J. Assmann), it differentiates between communicative, cultural, collective and canonical memories. With reference to basic processes of moral communication and a more complex understanding of the human spirit than the one offered in the long tradition of post-Aristotelian thought, it sketches a route towards relating micro- and macro-memories and normative imaginations.
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