The relationship between culture and autobiographical memory has become an important research topic since research over the past three decades has shown (cross)-cultural variations in the content and style of autobiographical memories that are related to differences in how people from diverse cultures describe themselves and others. However, most research has compared North-American to Asian cultures, leaving a need to address the relationship in others. Our study examines differences in characteristics of autobiographical memory in three countries: Mexico, Spain and Denmark, using Qi Wang’s methodology and categories of analysis. College students from these three countries were asked to describe their earliest memory. Results confirm the expected differences, with Danish and Spanish participants’ earliest memories dating significantly earlier than that of the Mexican participants. At the same time, Danish participants were less likely to spontaneously mention emotions and feeling states in their earliest memories. On the other hand, Mexicans demonstrated a higher level of autonomous orientation than the participants in the other two groups. Gender was found to interact with several indicators, and even displayed a cross-over effect in emotion. The findings are interpreted as supporting the view of cultured self-construals, while also suggesting the need for more attention to the situated character of cultural differences.
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