The putative addressee in the persuasion of diplomatic discourse: China’s communication efforts through South African English-language newspapers

Abstract

This article explores the putative addressee in the persuasion of diplomatic discourse by adopting White’s recent proposals as to putative reader/addressee positioning to specifically examine China’s communication efforts through South African English-language newspapers in the Xi Jinping era. Likemindedness is found to be predominantly construed, meticulously balanced with relative frequent construal of uncommittedness and very rare construal of un-likemindedness. And a set of 12 interrelated discourses are identified as fundamental ideological tenets in legitimating China’s African engagement and its vision of world order. Findings show that the classical political discursive strategy of Us/Them polarization is typically deployed. The analysis and discussion illustrates how White’s proposed framework can be systematically applied to offer new lines of analysis of persuasion and shed some light on understanding contemporary Chinese diplomatic discourse.