Abstract
This is the first in a series of articles looking at the challenges facing everyone who works in healthcare, whether in the public or private sector. In this article, Fiona Westwood addresses the question: Professional vs Commercial: can they be reconciled? Other questions that will be discussed over the coming months are: What is effective management? What forms of leadership and communication really work? Are we truly patient-focussed? How well do we use our resources? And, is it possible to manage professionals?
Get full access to this article
View all access options for this article.