Abstract
Local media in any country that is the target of soft power actions is usually the most influential force in shaping public opinion and perceptions of the other country, its culture and its people. Therefore countries should pay particular attention to foreign journalists working within their borders. This study begins by looking at the Chinese point of view and then examines some of the forces and influences at work behind the scenes that affect the coverage of China in European media, such as conditions for EU journalists working in China, lack of transparency and access to information, pressures from the audience, editors and owners at home, as well as the diverging views on the role of journalists in Europe and China. Finally, it presents some insights on how what appears to be a deteriorating relationship can be improved for the benefit of all concerned.
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References
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