National identity building through patterns of an international third-person perception in news coverage

Abstract

This article argues that news coverage plays an important role for national identity building in the way that it evaluates the own nation better than foreign nations (in-group/out-group bias). This notion is being transferred to the media as an element of national cultural identity. This article identifies analogies between national identity building through the mass media and the third-person perception, which states that people assume others to be more vulnerable to negative media influences. It is hypothesized that patterns of an international third-person perception occur in news coverage, i.e. the news media should present media influences in the own country to be weaker than in other countries. A first standardized content analysis (N = 2204) of newspaper coverage from the US and Germany on elections in own and other countries supports this hypothesis. Consequences are discussed and directions for future research are pointed out.