The media system in Austria can be seen as a typical example of a small state market with a giant next-door neighbour sharing the same language. In addition to an extraordinary high concentration rate in the print media market, the delay in liberalizing the broadcasting market — wherein politics still maintains a strong position — led to the strengthening of the public broadcaster's position and therefore helped to maintain a certain kind of programme diversity. New challenges now arising from European competition law concerning the role of PSBs in the broadcasting market make very real the question of media diversity in a changing regulation environment.
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European Commission (2001b) `Communication from the Commission on the Application of State Aid Rules to Public Service Broadcasting' (2001/C 320/04); at: eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:C:2001:320:0005:0011:en:pdf
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8.
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Meier, W.A. and J. Trappel (1992) `Small States in the Shadow of Giants', pp. 129-42 in K. Siune and W. Truetzschler (eds) Dynamics of Media Politics: Broadcast and Electronic Media in Western Europe. London, Newbury Park, CA and New Delhi: Sage.
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Melischek, G. and J. Seethaler (2006) `Die Pressekonzentration in Österreich im europäischen Vergleich' [Press Concentration in Austria in a European Comparison], Österreichische Zeitschrift für Politikwissenschaft 35(4): 337-60.
14.
Reese, S. (2006) Der Funktionsauftrag des öffentlich-rechtlichen Rundfunks vor dem Hintergrund der Digitalisierung [The Remit of Public Service Broadcasting Against the Background of Digitization]. Frankfurt am Main: Peter Lang.
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