Abstract
The rugby-specific Activate injury prevention exercise programme was deemed efficacious in a randomised controlled trial and subsequently disseminated nationwide by the Rugby Football Union (English rugby union governing body) in 2017. However, no assessment has been made of the factors influencing Activate implementation in an applied setting. Consequently, this study sought to assess the barriers and facilitators to coaches implementing Activate in English schoolboy rugby. This qualitative study adopted a framework approach, using four a-priori themes influencing injury prevention implementation: awareness, motivational determinants, volitional determinants and socio-environmental factors. A purposive sample of schoolboy rugby coaches were recruited from schools nationwide, participating in semi-structured, one-on-one interviews (n = 10). Transcripts were thematically coded. Participants had positive perceptions towards Activate, although only six adopted the programme. Participants reported that players were generally unaware of the programme, with some suggesting this was not an issue as coaches made the decision to adopt Activate. Participants focused heavily upon the use of resources to develop coaches’ awareness, knowledge and confidence. No participant implemented Activate as initially designed, influenced by time and engagement, instead incorporating it within training drills rather than as a block at the beginning of the session. Participants adapted the programme to make it suitable for multiple sports. Some participants reported asking players to deliver Activate, despite their lack of awareness, raising concerns around implementation. Participants heavily adapted Activate delivery to suit their contexts. How this affects the effectiveness of Activate to reduce injury risk is unknown and should be investigated. Player-specific dissemination strategies should be considered if these individuals act as delivery-agents.
Introduction
Neuromuscular training programmes have been found to lower injury risk by 36–42% across a multitude of youth sports.1,2 These programmes are predominantly assessed within scientific trials and once efficacy has been established, they are often disseminated for use in the ‘real-world’ with minimal consideration of the context they are intended for. 3 Unfortunately, efficacy does not automatically result in effectiveness within applied settings, with numerous contextual barriers hindering the successful implementation of injury prevention programmes and exercises.4,5
Youth rugby has come under intense scrutiny in the past decade due to high injury rates when compared to other youth sports.6,7 The rugby-specific Activate injury prevention exercises programme is a neuromuscular training programme which has gained attention as a means to mitigate injury risk. In 2015, a randomised controlled trial found that private independent school rugby teams with high Activate compliance (≥3 session per week) had 72% lower overall match injury incidence and contact injuries, as well as 59% lower concussion rates, than teams within the control group. 8 Activate has since been disseminated by the Rugby Football Union (RFU; English governing body) and World Rugby (International governing body), although its implementation is largely unexplored, given the programme’s relative infancy. A survey of English schoolboy rugby coaches (n = 106) found that whilst coaches had moderate programme awareness (75%), 9 the programme was not being implemented as intended. Only 48% of coaches reported previously using Activate, with those adopting the programme using it twice weekly instead of the recommended three sessions per week. 9 Furthermore, coaches reported only spending 10–15 min completing Activate, which is less than the prescribed 15–20 min, suggesting either exercises were omitted or not completed in their entirety. A limitation of this study was that common barriers, such as a lack of time and inclusion of a ball, were identified through pre-determined survey responses. Whilst quantitively derived data shed some light on end-user (programme deliverers and users) behaviour, qualitative methods are required to explore end-users’ experiences of Activate implementation.
Behaviour change models have been used to explore the relationship between coaches’ behavioural determinants and their teams’ injury prevention behaviours. 10 The Health Action Process Approach (HAPA) is one model used in the public health domain, 11 whilst starting to be utilised in sports injury prevention research.12,13 The model assesses the association between behavioural predictors, such as perceptions towards risk, and actual behaviour. The model is particularly appropriate for assessing neuromuscular training programmes given it requires long-term adherence, and end-users often do not maintain optimal implementation. 9 The model is split into two distinct phases: a motivational phase where an individual’s task self-efficacy, outcome expectancy and risk perception influence their intention to use the intervention. Once the individual develops this intention, a volitional phase occurs where plans are created alongside developing recovery and maintenance self-efficacy to deal with relapses and threats to the behaviour. Studies from youth football 12 and rugby 13 have found coach task self-efficacy and outcome expectancy to be consistently associated with intention to use an injury prevention programme. For schoolboy rugby coaches, maintenance self-efficacy and action planning were key volitional constructs associated with greater Activate adherence. 13 Moreover, an individual’s behaviour will be influenced by the barriers and facilitators present in their immediate micro-setting (school or sports team) and at a macro-level (regional or national). 14 Within these levels, barriers can arise from various sources, including access to resources, finances, policies and socio-cultural factors, but will vary largely between settings.
In the English school system, there are predominantly two school types: independent, fee-paying independent schools and government funded, state schools, with the former generally having access to more resources and facilities. Therefore, barriers and facilitators to implementing Activate may be context specific; however, little is known about which barriers and facilitators are salient, how they vary between schools, what their source are and whether they occur at micro-setting or macro-levels. As such, the aim of this study was to qualitatively assess the barriers and facilitators to coaches implementing the Activate injury prevention exercise programme in English schoolboy rugby.
Methods
The Activate injury prevention exercise programme
Activate is a 15–20 min neuromuscular training programme containing balance, strengthening and plyometric exercises, which is designed to be completed as a warm-up prior to rugby training and matches. 15 There are three age-specific youth programmes (under-15/16/18) and each programme contains four progressive phases, where exercises are advanced in complexity every 4–8 weeks throughout the season. The programme was disseminated by the RFU after publication of the efficacy study in 2017. 8 Resources required for the programme were initially only accessible by signing up to the RFU website, with school coaches able to attend regional Activate coach workshops. In 2018, resources were updated to become open access and freely available online, with no registration required, whilst regional workshops needed to be requested by schools and coaches rather than places on workshops being bookable online.
Study design
This qualitative study used a framework approach 16 (Supplementary File 1) to investigate the facilitators and barriers to implementing Activate by rugby coaches in English schools. A deductive approach was used, based on four a-priori themes, including the motivational and volitional phases of the HAPA model, 11 which are known to influence the implementation of sports injury prevention programmes.5,13,17
Participants and recruitment
Schoolboy rugby coaches were purposively sampled to provide a range of perceptions from various settings. 18 Participants were included if they were fluent in English, had experience of coaching English schoolboy rugby teams (under-12 to under-19), and had awareness of Activate and the programme’s content. Participants were not required to have previously used Activate, thereby ensuring a range of responses and perceptions from coaches with different experiences. Criterion sampling was used in the selection of participants, 19 with participants selected from six different groups (Figure 1). Coaches who had been approached to participate in a previous study were targeted, inviting those who did (groups 1 and 2) and did not participate (groups 3 and 4). Additional coaches who had not been invited to participate previously were also sought, to mitigate selection bias, through a network of coaches known to the research team (groups 5 and 6). Finally, an array of coaches from private independent schools and government-funded state schools were sought to ensure a range of responses were obtained from various settings. All coaches were invited to join the study through a standardised recruitment email. If no response was received within two weeks, the next coach from that group was emailed on a rolling basis. No more than one coach was recruited from each school. Thematic saturation was deemed to have been achieved when less than 5% of new codes occurred in a run of two interviews. 20 Ethical approval for the study was granted by the Research Ethics Approval Committee for Health at the University of Bath (EP 17/18-167), with all participants providing informed consent prior to interviews.

Participant recruitment process to highlight criterion sampling from groups 1–6.
Data collection
Ten interviews, lasting between 50 and 70 min, were conducted between March and September 2021 through Microsoft TEAMs (Microsoft, United States). Interviews were semi-structured and guided by the four themes (Figure 2). To ensure confidentiality, the lead researcher (CB) conducted all interviews, with only the interviewer and participant present. The lead researcher, who undertook qualitative research training prior to the study, assumed a neutral position, refraining from providing their beliefs and opinion on injury prevention and Activate. All participants were informed that the interview would revolve around their experiences and perceptions, and there were no correct or incorrect answers. They were encouraged to speak freely and their responses would be treated with confidentiality.

A-priori themes, influenced by Health Action Process Approach (HAPA) phases, and how they relate to each other and Activate implementation. Barriers and facilitators may occur at a micro-setting or at a greater macro level.
The interview guide (Supplementary File 2) was developed by the authorship group and contained five key questions, influenced by the HAPA model, investigating the participant’s setting/context; injury prevention beliefs, Activate awareness, previous Activate use, facilitators to Activate implementation, and barriers to Activate implementation. Subsequent questioning was dependent on participant responses and previous or current Activate use. Questions were open-ended to facilitate conversation and to enable participants to provide in-depth responses. The interviewer recorded notes throughout each interview, enabling further questioning of points raised by the interviewee, whilst aiding familiarisation post-interview (stage 1 of framework approach). 16
Analysis
Interview audio was recorded via the Alon Dictaphone application (Alon Software) and transcribed verbatim. All data which may have made an individual identifiable were removed to ensure confidentiality. The lead researcher listened to each interview whilst reading the transcript to ensure precision whilst familiarising themselves with the data. Each transcript was subsequently coded and organised using NVivo (QSR International, Version 12). Once each interview had been coded, relevant codes from analysed interviews were merged to create a codebook. At this stage, codes were related to one of the four a-prior themes specified. An iterative approach was used where codes were continually amended until all interviews had been completed and data saturation was achieved. The final analysis stage of the analysis involved grouping codes within a theme into sub-themes (predominately barriers and facilitators relating to HAPA constructs). The lead researcher and a secondary researcher (RW) analysed the first interview independently, then compared codes to ensure consistency. Hereafter, the lead researcher completed the analysis phase independently, with the secondary researcher providing guidance. The study is reported in accordance with the Consolidated criteria for reporting qualitative studies (COREQ) checklist (Supplementary File 3). 21
Results
In total, 10 interviews were conducted with six participants from government-funded state schools, and four from private sector independent schools (Table 1). The majority of participants (n = 7) were in head/lead coaching roles, and all coaches except one (ID: 002) maintained teaching roles as part of their employment. All participants had five or more years of coaching experience, with seven holding either an RFU Level 2 or 3 qualification.
Participant characteristics.
FT = Full-time, PT = Part-time, HoR = Head of Rugby, DoR = Director of Rugby, DoS = Director of Sport, PE = Physical Education, RFU = Rugby Football Union, S&C = Strength and Conditioning. A college is specifically for students aged 16–19 years old, whereas a secondary school is for students from 11–18 years old.
All coaches, except one (ID: 008), had previously used Activate. Six coaches reported that they currently used Activate; however, four of these coaches acknowledged they had heavily adapted Activate to create a bespoke programme that was more generalised or applicable for multi-sports to suit their setting. The remaining two coaches reported using Activate exercises but neither completed set phases, often just selecting a few exercises for each session. Four coaches did not currently use Activate.
Theme 1. Activate awareness
I don't feel like Activate is shouted about enough. I don't think that many coaches that I've seen over the years know about it. (ID: 006)
There was unanimous agreement from the participants that injury prevention was a collective responsibility between coaches, teachers, support staff and players. Some participants felt that there was generally poor Activate awareness from their coaching peers, attributing this to a lack of publicity or poor programme dissemination from the RFU (Table 2). There was consensus that head coaches had the overall responsibility and decision whether their teams adopted Activate. Some head coaches reported that they mandated the use of Activate, although due to either coaching or teaching themselves, they were unable to check if assistant coaches were adhering to this mandate. All participants reported awareness of RFU Activate resources, such as the dedicated website, 22 cue cards, PDFs, and video demonstrations, with most previously using these resources. Some participants used these resources to raise awareness amongst their assistant coaches and their players, sending them videos through virtual platforms or printing out cue cards and placing them in changing rooms. Furthermore, participants reported that their schools had embedded Activate within in-house professional development training days. Some participants felt that the RFU endorsing Activate gave the programme credibility and subsequently created greater awareness and buy-in.
Micro- and macro-level facilitators and barriers to Activate implementation as identified by participants.
RFU = Rugby Football Union, S&C = strength and conditioning.
One independent school participant felt that players were unaware of Activate, although this was not perceived as an issue because coaches, not players, made the decision to adopt the programme. This point was reinforced by participants from state schools who felt that players ultimately did what coaches told them to do. Another independent school coach felt there needed to be greater emphasis for Activate uptake in pre-season (July-August), rather than in September when coaches start their academic teaching and match-play commences. They felt earlier emphasis on Activate use would provide coaches time to engrain the programme in a pre-season period which is generally quieter than during the season.
Theme 2. Motivational determinants
… anything that would prevent injury and keep our players on the pitch and enjoying themselves. (ID: 005).
Task self-efficacy
Participants highlighted that self-confidence (task self-efficacy) was critically important to adopting Activate, focusing heavily on how the RFU resources had helped develop their own self-efficacy. Numerous coaches mentioned how a specific Activate workshop would facilitate programme use. Some coaches were speaking from experience, having previously attending a workshop, feeling that the practical component of the workshop was essential for building self-efficacy through observation, coaching and demonstration of the exercises. Other coaches were unaware an Activate workshop existed but felt that a training resource would be beneficial. One participant, who had not attended a workshop, felt that he was unqualified to use Activate, suggesting, along with another coach, that the RFU develop a training qualification to raise awareness and self-efficacy. Some participants supported mandating coach attendance at a training workshop. The idea of including Activate training in teacher training days was mentioned by some participants, with some schools already creating in-house training to upskill their coaches to facilitate its use.
Coaches nationwide were able to attend Activate workshops delivered by the RFU and specially trained workforce, known as community rugby coaches. Schools and coaches who wished to host a workshop were required to organise these events, in liaison with the regional community rugby coach. Participants who had undergone this process reported that it created numerous barriers, for instance, coaches could attend a workshop being hosted by another school, but there were challenges around travel time and the logistics of arranging attendance. The option of a virtual workshop was raised by the interviewer, with all participants in agreement that a face-to-face workshop would be better due to the practical component. However, there was acknowledgment that a virtual workshop could be beneficial if coaches could not attend a face-to-face workshop.
The majority of participants reported giving players autonomy to run the warm-up, perceiving that this created player togetherness and responsibility. This also afforded the coach time to set up the session whilst the players were warming up. However, it was unclear whether players had self-efficacy to deliver the programme, or how this was assessed or developed. Some participants identified that players need self-efficacy to run the warm-up, with one suggesting that players would “rather not try and get it wrong than try and not get it wrong” (ID: 009), whereas the other participant denoted that online videos could be used as a learning resource to develop player self-efficacy.
Outcome expectancy
Participants had good knowledge that Activate could decrease injury risk in schoolboy rugby, stating that the publicised results from the efficacy study 8 were one of the reasons for adopting the programme. Some participants reported that injury prevention was particularly important to them to maximise their players availabilities, as they had small playing squads. Participants also demonstrated knowledge that Activate could reduce the incidence of specific injuries, such as concussions. This led to some coaches using specific exercises to prevent injuries which might be more prevalent in facets of the game, such as the resistance exercises if they were including contact in training. Some participants acknowledged that they used Activate to improve the physical characteristics and athletic development of their players, rather than as a specific focus upon injury prevention.
Participants felt that educating players about the benefits of Activate was important for creating buy-in, hoping greater knowledge would facilitate engagement and greater exercise fidelity. Education was deemed particularly relevant for older players who could better grasp the statistics from the efficacy study and have a more in-depth understanding of technique and exercise physiology compared to younger players. Some participants felt further evidence confirming Activate could reduce injury risk would facilitate greater programme uptake. It is unclear if these perceptions were due to a lack of awareness of the published efficacy study 8 or that more studies should be conducted before the programme can be deemed an effective strategy to reducing rugby injury risk.
Risk perception
Participants largely agreed that rugby players were at risk of injury, with some reporting this was a key reason for them to adopt Activate. Some participants were aware of the increased risk of injury through contact mechanisms, such as the tackle, and would use certain exercises to mitigate the risk of associated injuries like concussions, for example, the use of isometric cervical spine exercises prior to contact sessions. Some participants questioned whether there was a need to complete Activate in sessions where perceived injury risk was lower, such as non-contact training or touch rugby: “If they are playing touch rugby, do they need that level of activation in the neck?” (ID: 001).
Theme 3. Volitional determinants
It (Activate) would be a very hard sell to the 13-year-old kid, who just wants to run around with his mates, but he's got to do his hamstring strengthening. (ID: 004)
Planning
Participants had short-term plans on how to implement Activate, largely revolving around using the RFU resources to upskill themselves and their fellow coaches. Some participants detailed plans of how their warm-up would differ between age-groups. There was general agreement that younger age-groups needed the warm-up to be gamified (creating competition through skills or training games) and delivered by a coach, with older age-groups taking responsibility for their own warm-up and implementing Activate in a block at the beginning of training. Coaches did not report specific plans for long-term Activate maintenance, with only a few coaches saying they would take players through the various age-specific programmes as they progressed through school years. Participants did not offer any definitive coping plans on how they would continue to use Activate if adherence waned or how they would overcome barriers to programme use.
Maintenance and recovery self-efficacy
Coaches reported that the Activate resources helped maintenance and recovery self-efficacy, providing guidance to deliver, progress or restart using the warm-up. However, there were numerous micro-settings, and contextual barriers which hindered programme maintenance. Participants did not feel it was possible to observe the technique of all students if they had large player numbers, and those who were not being watched would disengage or simply stand idly, awaiting instructions: “I’m working with this group over here and I’m working on some lunges and stuff, and I turn around and this group is on their phone” (ID: 001). A further barrier was that the exercises were deemed to be too static, and when the weather was poor students were reluctant to go outside and engage with the warm-up. This would be particularly pertinent for those teams where the warm-up was player-led.
Some participants felt the progressions between phases facilitated Activate maintenance, with each phase fitting nicely into the academic calendar. The remaining participants felt that the progressions made Activate implementation too complex and hindered them from using the programme. Participants raised concerns relating to coaching multiple age-groups, as it was hard to remember all the different exercises and coaching cues. Adding in various phases compounded this, thus participants largely resorted to using a single phase for the whole season or did not use the programme at all.
No coach adopted whole Activate phases, instead choosing a small number of exercises to master the movements or to provide variety between sessions to stop the programme from becoming monotonous for the players. Coaches highlighted that the delivery-agent mastering one phase meant they often did not progress the programme past that initial phase. There was a sense that they would rather deliver the phase they were now comfortable with rather than challenge themselves, and the players, to learn the subsequent phase.
Participants reported that players themselves were a barrier to using Activate. Players were not reported to have negative perceptions towards Activate per se, but rather a natural desire to run around with the ball and play rugby as opposed to completing a warm-up.
Theme 4. Socio-environmental factors
when they’re in year 7, they’re only playing 20–25 min each way, if you’re not careful your warmup can last longer than the game. (ID: 010)
Nearly every participant reported integrating their warm-up within games or rugby drills at the beginning of the session to disguise the warm-up as to improve engagement, particularly for younger age-groups. Engagement was perceived by many coaches as the primary aim of their rugby sessions, highlighting that without engagement, players would not complete Activate anyway. The inclusion of Activate within training drills or games meant coaches did not adhere to the prescribed sets and reps, instead adopting a variety of parameters, such as duration, distance travelled, perceived movement competency or player engagement, to dictate the transition between exercises.
Participants reported that they had adapted Activate to make it applicable for multi-sports, not just specific to rugby. English schoolboy sport, particularly in independent schools, revolves around playing rugby in the winter term (September-December), football in the spring term (January-April) and cricket in the summer term (May-July). Participants felt that developing a warm-up which could be used for all sports would negate the need to change the warm-up routine completely when transitioning from one sport to another. These tailored warm-ups were based upon programmes with a scientific basis, such as Activate and the 11+, 23 although participants said that the programmes had been altered to the extent they would no longer resemble Activate.
The most commonly mentioned barrier relating to Activate implementation was lack of time to deliver the programme within a session. Participants gave examples where they would only be able to dedicate five minutes to the warm-up in a 45–60 min session, or else they would not be able to cover their desired rugby content. One participant felt that they did not have enough time in a 90-min session to spend 20-min completing Activate. Time barriers resulted in many participants shortening the warm-up, or not using Activate at all. However, four coaches (two from state schools and two from independent schools) did not feel that session time was a barrier. This was mainly due to having longer sessions (90–180 min) so they felt they could dedicate time to complete the warm-up thoroughly.
Nearly all participants had teaching roles in addition to their coaching duties. When describing their staffing structures, this appeared to be a common practice, with schools relying on individuals who were primarily teachers, or even volunteers, to coach some of the rugby teams. This created various implementation barriers, with a lack of time to upskill these dual-role coaches. These individuals were perceived to be more teaching- than rugby-focused and reportedly had little interest in rugby and were only there to help. Subsequently, they were perceived as less inclined to spend their limited time upskilling themselves to learn Activate. Targeting teachers through more formal means, such as teacher training days or inhouse professional development, might be a strategy to improve their awareness and knowledge of sports injury risk and prevention. Some participants touched on the importance of support staff (medical and strength and conditioning coaches) in injury prevention. These individuals reportedly often challenged current practice or encouraged coaches to adopt evidence-based injury prevention strategies such as Activate. In some schools, coaches asked support staff to deliver the warm-up and targeting these individuals with Activate resources and training might be beneficial.
Discussion
The aim of this study was to explore the barriers and facilitators to coaches implementing Activate in their schoolboy rugby teams. Four a-priori themes were defined based on their known importance to implementing neuromuscular training programmes such as Activate. No coaches within the study implemented Activate as it was originally intended. Instead, coaches adapted Activate to suit their current context, primarily changing Activate to make it suitable for multiple sports or selecting exercises they perceived as necessary to match the demands of the rugby session. Interestingly, participants changed their implementation approach depending on the age group they were coaching, often providing older age-groups with autonomy to run their own warm-up. This highlights the complexity of successfully implementing Activate within applied settings, where many intrinsic and context-specific barriers and facilitators influence a coach’s behaviour.
Barriers to implementing neuromuscular training programmes are well described in the literature, the most frequent being time, 24 specifically short session length, 5 the duration of the programme 25 and the frequency of sessions per week.26,27 Participants in this current study identified further issues around lack of time to upskill coaches to use Activate, particularly impacting the use of exercise progressions. Issues pertaining to resources were not frequently mentioned by coaches. Indeed, participants demonstrated good awareness of Activate resources and were complimentary towards their quality and availability, contrasting with much of the sports injury prevention literature.5,17,28 Similarly, barriers around facilities and equipment were not commonly mentioned, though they have been for programmes such as the 11+.17,24 Activate does not require any equipment but the context of school sport perhaps means that there aren’t great challenges around access to the facilities, or maybe that Activate can be completed in a relatively small area regardless of surface type.
Motivation appears to be a facilitator in the implementation of sports injury prevention programmes, 29 with sport-specific exercises, 30 enjoyment 24 and improvements in confidence and ability 5 all being cited as positives in youth populations. Knowledge of injury risk is also commonly cited as motivation for end-users to implement injury prevention programmes,31,32 with participants in this study adding to this body of evidence. However, risk perception does not appear to be a strong predictor of intention to using neuromuscular training programmes, such as the 11+ 12 or Activate, 13 and focus may be better placed improving programme awareness and end-user self-efficacy.
Coaches are often the focus of behaviour change strategies in sport injury prevention research. 33 In community sport, these individuals often have the primary decision-making responsibility 33 and act as the delivery-agent. 34 However, the current study suggests that the players themselves are used as the delivery-agent in schoolboy rugby. This is interesting, as players have not been targeted with Activate dissemination. A recent study conducted over a two-year period found only 13% of English schoolboy rugby players were aware of Activate. 9 It is unclear whether players have the knowledge, coaching skills and/or self-efficacy to deliver Activate proficiently. If they do not, it is possible that players may not provide the coaching cues for the exercises to fellow players, use incomplete phases, and not adhere to the prescribed sets and repetitions. If coaches are not observing the warm-up, it is possible that the players may not be using Activate at all, despite their coaches encouraging them to do so. To address this, stakeholders should consider whether player-specific training strategies are necessary to ensure they have the knowledge and self-efficacy to deliver and coach the programme to their peers. Many studies have sought to describe youth player perceptions towards injury risk and prevention generally.32,35 However, player perceptions towards specific injury prevention programmes are less commonly investigated9,24 and a large knowledge gap around their knowledge and confidence to complete such programmes exists. These areas need to be investigated if players act as delivery-agents as reported in this current study.
Participants reported that Activate implementation depended on the demands of the session and the need to prevent specific injuries. This suggests that the coaches perceive these exercises to induce an acute physiological response, with limited need for long-term exposure to induce chronic physiological adaptations. At present, there is a scarcity of research on the physiological effects of Activate, with a single study investigating this area reporting that under-18 youth rugby players had a 24% increase in cervical spine strength after completing the isometric cervical spine exercises for 8 weeks. 36 A few coaches reported that they used Activate to improve their players’ physical characteristics and movement control. There is a high level of evidence that neuromuscular training programmes, primarily football specific programmes such as the 11+, can promote both acute and chronic physiological adaptations. 37 However, beyond the neck strength study, 36 it is not clear if Activate does induce acute and/or chronic physiological responses. Thus there is a need to investigate if Activate does improve the physical characteristics of youth rugby players given this may facilitate programme implementation (Table 3).
Additional participant quotation for the facilitators and barriers occurring for each theme.
HAPA = Health Action Process Approach.
Exposure to the 11+ has been shown to induce positive physiological changes in an athlete, such as greater speed, power and stability.38–40 Establishing and promoting these benefits is important, as sports coaches are more likely to implement an injury prevention programme if it improves physical performance measures,41,42 reinforced by the coaches in this present study. Activate is currently labelled as an ‘injury prevention programme’, which may be a barrier to programme uptake if injury prevention is not a primary focus for coaches. Therefore, it is necessary to investigate whether Activate does indeed improve physical performance measures. If so, consideration should be given to how the programme can be labelled to sound attractive to end-users and their goals, influencing greater uptake and implementation.
Nearly all adopting coaches reported interspersing Activate within rugby drills or in training based games rather than delivering the warm-up as a block at the beginning of the session as initially intended. 15 The primary reason for this was to improve player engagement by merging the warm-up into rugby-specific activities. This is reflective of a shift in coaching practices over the last decade to improve player development through a constraints-led approach, 43 with the RFU having recently created resources on how to include Activate within skills and training games. 22 However, through gamification, coaches did not stick to the specific dosages or parameters for each Activate exercise, nor did they use whole phases. At present, it is unclear what effect sub-optimal implementation has on Activate effectiveness and there is a need to establish this. It may be that Activate does not need to be implemented as a block warm-up to be effective. For example, there is evidence that completing the strengthening exercises (part 2) from the 11+ post-training improved compliance but did not negatively impair the effectiveness of the programme. 44 If this finding was replicated for Activate, it may be that coaches can intersperse exercises through a session, complete them at the end or even away from the pitch. For this approach to be advocated, future research should focus on whether Activate remains effective if delivered through alternative approaches to the initially exercise prescribed.
Participants supported mandatory Activate training, much like coaches in England are required to complete a concussion awareness module 45 as part of their coaching qualifications. Mandatory coaching education workshops are not new to rugby injury prevention. In New Zealand, coaches are required to attend an annual RugbySmart workshop, 46 which has been used to successfully disseminate educational information regarding injury prevention and performance.46,47 Similarly, South African coaches are required to attend a BokSmart workshop bi-annually. 48 Running in a similar manner to RugbySmart, these workshops have been credited with improvements in player safety behaviour49,50 and a reduction in community rugby injuries. 51 Relevant stakeholders should consider mandating Activate training as part of RFU coaching qualifications. At a minimum, this would raise Activate awareness, leading to a greater number of programme adoptees and potentially reducing the number of rugby injuries occurring nationwide.
The expected disparity in micro-setting barriers and facilitators to Activate implementation between school settings, independent and state schools, was not evident. Given independent schools generally have access to a greater number of resources, it was expected that they would have been able to overcome common barriers to implementing an injury prevention programme, such as time constraints and facilities. This did not appear to be the case. Participants from state schools did not report time as a barrier to delivering Activate, whilst some independent school some participants did. Despite increased staffing levels in independent schools, all participants, except one, had teaching responsibilities. The additional coaches these schools employed were not ‘rugby coaches’, which created further barriers, such as poor Activate awareness or knowledge of injury risk. This further amplifies the complexity of implementing a sports injury prevention programme in school sport, where different barriers may be presented between similar settings. In the results of the current study, it emerged that Activate implementation was impacted more by the age of players being coached, rather than the school setting.
Limitations
Despite six coaches reporting Activate use, none implemented it in its entirety. The recruitment strategy did not allow for the identification of coaches fully implementing Activate prior to the interview, with participants purposively sampled depending on their previous Activate awareness and use or non-use (a dichotomous indicator) to ensure a range of views and experiences. As such, it may be that some facilitators to successful implementation were not identified in this study. However, the results of this present study, supported by findings from a previous study in the same context, 9 suggest that coaches seldom implement Activate fully. Data saturation was also reached, suggesting the sample may represent typical coaching practices throughout England.
Conclusion
This qualitative study highlights the complexity of implementing the Activate injury prevention exercise programme within schoolboy rugby union. Coaches generally held positive perceptions towards Activate, demonstrating good knowledge of the programme’s efficacy; however, contextual barriers hindered all of them from adopting or implementing Activate fully. Adopting coaches often gamified the programme to improve player engagement, or they created an adapted version to make it suitable for their setting. It was reported that teachers are often asked to coach rugby teams, despite little interest or knowledge of rugby and injury risk. Targeting these individuals, who are unlikely to read any rugby-specific literature, through teacher training days, could promote awareness and self-efficacy to adopt and implement Activate. Mandating Activate training as part of coaching qualifications could be another strategy to improve awareness and self-efficacy, leading to greater Activate implementation and a lower injury risk in schoolboy rugby. Interestingly, players were often the programme delivery-agents, despite dissemination and training resources being directed towards coaches. Developing strategies to engage with players, alongside coaches, could provide a benefit to Activate implementation. However, it is evident end-users do not implement Activate as initially intended, and the impact this has on programme effectiveness needs to be explored.
Supplemental Material
sj-pdf-1-spo-10.1177_17479541221115021 - Supplemental material for Barriers and facilitators to implementing the Activate injury prevention exercise programme – A qualitative study of schoolboy rugby coaches
Supplemental material, sj-pdf-1-spo-10.1177_17479541221115021 for Barriers and facilitators to implementing the Activate injury prevention exercise programme – A qualitative study of schoolboy rugby coaches by Craig Barden, Ross Watkins, Keith A Stokes and Carly D McKay in International Journal of Sports Science & Coaching
Supplemental Material
sj-pdf-2-spo-10.1177_17479541221115021 - Supplemental material for Barriers and facilitators to implementing the Activate injury prevention exercise programme – A qualitative study of schoolboy rugby coaches
Supplemental material, sj-pdf-2-spo-10.1177_17479541221115021 for Barriers and facilitators to implementing the Activate injury prevention exercise programme – A qualitative study of schoolboy rugby coaches by Craig Barden, Ross Watkins, Keith A Stokes and Carly D McKay in International Journal of Sports Science & Coaching
Supplemental Material
sj-pdf-3-spo-10.1177_17479541221115021 - Supplemental material for Barriers and facilitators to implementing the Activate injury prevention exercise programme – A qualitative study of schoolboy rugby coaches
Supplemental material, sj-pdf-3-spo-10.1177_17479541221115021 for Barriers and facilitators to implementing the Activate injury prevention exercise programme – A qualitative study of schoolboy rugby coaches by Craig Barden, Ross Watkins, Keith A Stokes and Carly D McKay in International Journal of Sports Science & Coaching
Footnotes
Declaration of conflicting interests
The author(s) declared the following potential conflicts of interest with respect to the research, authorship, and/or publication of this article: CB completed this study as part of his PhD which was funded by the Rugby Football Union. KAS is the medical research lead for the Rugby Football Union.
Funding
The author(s) received no financial support for the research, authorship, and/or publication of this article.
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References
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