Coaches often identify social learning situations as the most valuable and influential to their learning. Thus, researchers have proposed implementing social learning initiatives, in particular, the community of practice approach. The purpose of the present study was to explore how an existing coach community of practice was created and sustained in a university setting, and to assess what value was created by participating in the community of practice. Participants included four National Collegiate Athletic Association Division 1 coaches from a university in the Southwestern United States. Data collection included an individual interview with each coach. Interviews were analysed using a value creation framework. The findings revealed that the coaches created value within all five cycles of Wenger et al.’s framework. In particular, the coaches learned a number of coaching strategies, some of which they were able to implement, and as a result, observe benefits in their coaching and athletes’ performance.
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