Sports coaching has evolved into a recognizable occupation that requires multiple roles and responsibilities. The Australian Football League is considered one of the highest profile sports in Australia, and as a result, Australian Football League coaches are perceived to operate in a complex and stressful environment; yet, there is no evidence to support this notion. The purpose of this research was, therefore, to examine the experiences of occupational stress and social support of Australian Football League senior coaches. A total of 12 senior Australian Football League coaches were involved in one semi-structured interview. Five themes emerged from the findings. These included: (i) pressurized workplace environments; (ii) development and improvement of others and self; (iii) accountabilities and responsibilities to others; (iv) advice, support and comfort from others and (v) stress and adversity—the ramifications. This research has contributed to the Australian sports coaching industry and is a critical step in gaining a richer and broader understanding of stress and social support among elite coaches globally.
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