Semantic associations do not modulate the visual awareness of objects

Abstract

When observers adopt a category-level attentional set, objects that belong to the same category as this attentional set are more likely to enter awareness. For example, a driver who is monitoring the road for cars may be more likely to notice an oncoming car than a pedestrian who is crossing the road. Semantic associations between categories are also known to influence the deployment of attention, but it is unclear whether these associative relationships can influence the visual awareness of objects. To address this issue, we conducted four experiments using an inattentional blindness task. Participants tracked moving images of animals (e.g., monkeys or rabbits). On the last trial, an unexpected object that could belong to the same category as the tracked objects (i.e., a monkey or rabbit) or a semantically associated category (i.e., a banana or carrot) moved across the display. Participants were more likely to notice this object when it was visually salient or belonged to the same category as the tracked objects. However, they were no more likely to notice objects that shared a semantic association with the tracked objects. Thus, although categorical relationships play an important role in the visual awareness of objects, this effect does not extend to associative relationships among objects.