Reputational Risk is a hot topic and is on the agenda of many boards, but what are the key issues associated with ensuring that it is appropriately managed? Of particular note, the relationship between internal and external stakeholders has been identified as being critical.
This is examined in this Henley Manager Update, together with the importance of corporate brand management and the issues central in aligning the risks of internal and external stakeholders.
Get full access to this article
View all access options for this article.
References
1.
AperiaT., Simcic BronnP., and SchultzM. (2004), ‘A reputation analysis of the most visible companies in Scandinavian countries,’Corporate Reputation Review, Vol. 7, Issue 3, pp. 218–230.
2.
FombrunC., and van RielC. (1997), ‘The reputational landscape’, Corporate Reputation Review, Vol. 1 Issue 1, pp. 5–13.
3.
FillisI. (2003), ‘Image, reputation and identity issues in the arts and crafts organization’, Corporate Reputation Review, Vol. 6, Issue 3, pp. 239–251.
4.
DowlingG. R. (2004), ‘Journalists' evaluation of corporate reputations,’Corporate Reputation Review, Vol. 7, No. 2, pp. 196–205.
5.
HatchM.J., and SchultzM. (1997), ‘Relations between organizational culture, identity and image’, European Journal of Marketing, Vol. 31, Issue 5, pp. 356–365.
6.
van RielC., and BalmerJ. (1997), ‘Corporate identity: the concept, its measurement, and management’, European Journal of Marketing, Vol. 31, Issue 5, pp. 340–355.
7.
AlbertS., and WhettenD. (1985), ‘Organizational Identity’, In CummingsL. L., and StawB.M. (Eds.), Research in Organizational Behavior, 7, pp. 263–295, Greenwich, CT: JAI.
8.
BalmerJ.M.T. (1995), ‘Corporate branding and connoisseurship’, Journal of General Management, Vol. 21, Issue 1, pp. 24–47.
9.
Leuthesser, and Kohli (1997), In I. Fillis (2003), ‘Image, reputation and identity issues in the arts and crafts organization’, Corporate Reputation Review, Vol. 6, Issue 3, pp. 239–251.
10.
BernsteinD. (1992), Company Image and Reality: A Critique of Corporate Communications, London: Cassell.
11.
Gray, and Balmer (1998), In R. Bennett and H. Gabriel (2003), ‘Image and Reputational Characteristics of UK Charitable Organizations: An Empirical Study’, Corporate Reputation Review, Vol. 6, Issue 3, pp. 276–289.
12.
AbrattR. (1989), ‘A New Approach to the Corporate Image Management Process’, Journal of Marketing Management, Summer, Vol. 5, Issue 1, pp. 63–76.
13.
AlessandriS. (2001), ‘Modelling corporate identity: A concept explication and theoretical Explanation’, Corporate Communications: An International Journal, Vol. 6, Issue 4, pp. 173–182.
14.
DowlingG. R. (1986), ‘Managing your corporate images’, Industrial Marketing Management, Vol. 15, pp. 109–115.
15.
FillisI. (2003), op. cit.
16.
Fombrun, and van Riel (1997), op. cit.
17.
Dowling (1986), op. cit.
18.
HatchM.J., and SchultzM. (2001), ‘Are the strategic stars aligned for your corporate brand?’, Harvard Business Review, pp. 128–134.
19.
Davies, and Miles (1998), op. cit.
20.
de ChernatonyL. (1999), ‘Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation’, Journal of Marketing Management, Vol. 15, Issue 1-3, January-April, pp. 157–179.
21.
HatchM.J., and SchultzM. (2001), op. cit.
22.
DaviesG., and ChunR. (2002), ‘Relations Between Internal and External Dimensions’, Corporate Reputation Review, Fall, Vol. 5, Issue 2/3, p. 143.
23.
SchultzM., HatchM.J., and Holten LarsenM.H. (eds.) (2000), The Expressive Organisation, Oxford: Oxford University Press.
24.
HatchM.J., and SchultzM. (2001), op. cit.
25.
HatchM.J., and SchultzM. (2001), op. cit.
26.
FillisI. (2003), op. cit.
27.
OlinsW. (1995), The New Guide to Identity, Hampshire, UK,: Gower.
28.
van Riel, and Balmer (1997), op. cit.
29.
AndriopoulosC., and GotsiM. (2001), “Living' the Corporate Identity: Case Studies from the Creative Industry’, Corporate Reputation Review, Vol. 4, No. 2, pp. 144–154.
30.
FillisI. (2003), op. cit.
31.
HuntS., and MorganR. (1995), ‘The comparative advantage theory of competition’, Journal of Marketing, Vol. 59, Issue 2, April, pp. 1–15.
32.
BarneyJ. (1991), ‘Firm Resources and Sustained Competitive Advantage’, Journal of Management, Vol. 17, No. 1, pp. 99–120; also Grant, R.M. (1991), ‘The resource-based theory of competitive advantage: implications for strategy formulation’, California Management Review, Spring, pp. 114-135; Roberts and Dowling, (2002), in Dowling (2004), ‘Journalists' evaluation of corporate reputations,’ Corporate Reputation Review, Vol. 7, No. 2, pp. 196-205.
33.
FombrunC. J. (1996), Reputation, Boston, Massachusetts: Harvard Business School Press.
34.
AperiaBronn, and Schultz (2004), op. cit.
35.
DaviesG, ChunR., Da SilvaR.V., and RoperS. (2004), ‘A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation’, Corporate Reputation Review, Summer, Vol. 7, Issue 2, pp. 125–146.
36.
MelewarT. C., and JenkinsE. (2002), ‘Defining the corporate identity construct’, Corporate Reputation Review, Vol. 5, Issue 1, pp. 76–90.
37.
MacMillanK., MoneyK., DowningS., and HillenbrandC. (2004), ‘Giving your organisation SPIRIT: an overview and call to action for directors on issues of corporate governance, corporate reputation and corporate responsibility’, Journal of General Management, Vol. 30, No. 2, pp. 15–42.
38.
Fishbein, and Ajzen (1975) cited in Money, K. and Hillenbrand, C. (2006), ‘Beyond Reputation Measurement: placing Reputation within a model of value creation by integrating existing measures into a theoretical framework’, Paper presented at 10th International Conference on Corporate Reputation, Image, Identity and Competitiveness, New York, May 2006.
39.
MacMillanK., MoneyK., DowningS., and HillenbrandC. (2004), op. cit.
