WebsterFrederick E.Jr., The Changing Role of Marketing in the Corporation’, Journal of Marketing, October1992, pp. 1-17.
2.
VargoStephen L., LuschRobert F., ‘Evolving to a New Dominant Logic for Marketing’, Journal of Marketing, Vol. 68, January2004, pp. 1-17.
3.
JohnsonM.D., SeinesF., ‘Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships’, Journal of Marketing, Vol. 68, Issue 2, April2004.
4.
RindfleischAric, MoormanChristine, ‘Interfirm Cooperation and Customer Orientation’, Journal of Marketing Research, Vol. 40, Issue 4, November2003.
5.
ThomasJacquelyn S., BlattbergRobert C., FoxEdward J., ‘Recapturing Lost Customers’, Journal of Marketing Research, Vol. XL1, February2004, pp. 31-45.
