Marketing

Balasubramanian S. , Peterson R.A. , and Jarvenpaa S.L. ‘Exploring the Implications of M-commerce for Markets and Marketing’, Academy of Marketing Science, Vol. 30, No. 4, Fall 2002, pp. 348–361.

Watson R.T. , Pitt L.F. , Berthon P. , and Zinkhan G.M. ‘U-commerce: Expanding the Universe of Marketing’ Academy of Marketing Science, Vol. 30, No. 4, Fall 2002, pp. 333–347.

Keller K.L. , Sternthal B. , and Tybout A. ‘Three Questions You Need to Ask About your Brand’, Harvard Business Review, Vol. 80, No. 9, Sep 2002, pp. 80–86.

Richards J.I. , and Curran C.M. ‘Oracles on “Advertising”: Searching for a Definition’, Journal of Advertising, Vol. 31, No. 2, Summer 2002, pp. 63–77.

Levitt T. ‘Marketing Myopia’, Harvard Business Review, July-Aug 1960, reprinted ‘Marketing Myopia 1975: Retrospective Commentary’ by Levitt T. (Sept-Oct 1975).

Reinhard K. ‘Reinventing Advertising’, speech presented at the Groupe d'Ouchy, 22 June 2001.