Abstract
This essay traces continuities and changes in focus of research and theory in my career. I describe early work on insensitivity to role-conferred advantages in self-presentation (and the personal experiences that prompted that work) and the subsequent identification and naming of the “fundamental attribution error.” I next describe my work on the role that construal processes play in determining responses to various decision-making and attributional contexts. That work, in turn, culminated in identification and exploration of what I now deem the
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