We introduce the concept of goal-directed allostasis (GDA), the mental process that underlies individuals’ deliberate and proactive attempts to maintain the current state of affairs. GDA is distinct from goal-directed progress (GDP), the mental process that underlies the pursuit of change in the current state of affairs. We argue that GDA plays a crucial role in human life but that it has been largely overlooked in psychological research. We discuss the unique cognitive and motivational challenges that arise during GDA and suggest strategies to overcome these challenges. Finally, we outline how acknowledging the distinction between GDA and GDP might contribute to the study and treatment of mental illness and highlight several directions for future research.