This article suggests that the field of behavioral priming, which is basically a technique, is in need of theory building. Guidelines from successful theory building by induction in the realm of conscious motivation (namely, goal setting and self-efficacy) are suggested. The process would include replication with variation, identifying the logical relation between a given prime and the action in question, discovering moderators and mediators, and clarifying the relationship between the conscious mind and the subconscious.
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