This article examines the evolution of reality television in Malaysia, focussing on the initial impact of Malaysian Idol and Akademi Fantasia and their adaptation in the digital age. It explores how these global formats were tailored to align with Malaysia’s socio-cultural context and how digital advances have transformed audience engagement. Using qualitative content analysis, the study investigates how these programmes reflect Malaysian cultural values while embracing modern entertainment formats. It also examines the role of digital technology in enhancing real-time audience participation through platforms like Big Stage and Gegar Vaganza, where viewers influence outcomes via live voting and social media interactions. The findings highlight a nuanced balance between global trends and local traditions, with digital tools reshaping viewer interaction and community engagement. This shift highlights the challenges of preserving cultural values amid increasing global and digital influences. The study contributes to understanding how Malaysian reality television navigates the intersection of globalization and digitalization, impacting both production practices and audience reception.
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