Abstract
This article offers the concept of ‘Bollyculture’ as a paradigmatic frame for understanding the media/dance cultures and life-space of young South-Asian Americans. Drawing on an extended ethnographic study of India Nite1 (a performance of Bollywood inspired dances), the essay argues that concepts like Bollyculture capture the hybrid and contested nature of diasporic subcultures, while offering concrete ways of observing the longitudinal and discursive impact of Bollywood on issues of identity, gender and culture.
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