Rita Headington was a student at
the School of Education at
Oxford Brookes University where she
undertook the research upon which
this paper is based and John Howson
was her tutor there. The paper reports
on a study which sought to examine
the role of the school brochure as a
marketing tool for primary schools.
The schools studied were found to
have struggled with the production of
brochures and the authors suggest a
marketing approach which might
enable those concerned to improve
upon their practice.
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