Marketing concepts and practices
have been introduced to further
and higher education during the last three
years. This article provides practical
guidelines for college managers on
implementing a marketing approach,
drawing on the experience of Coventry
Consortium.
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References
1.
Davies, P. and Scribbins, K. (1985) Marketing Further and Higher Education, Longman.
2.
H.R. & H. Marketing Research International Ltd. (1987) Marketing Adult/Continuing Education: A Feasibility Study, Further Education Unit.
3.
Lewis, R. and Robinson, G. (1985) Marketing PICKUP: A Staff Development Programme , Wigan.
4.
Pring, R. (1987) 'The Curriculum and the New Vocationalism', British Journal of Education and Work, 1, 3, 133-48.
