Abstract
The implementation of expressway toll-free policy during holidays in China has caused serious congestion and frequent accidents on expressways. Many studies have explored the policy’s macroscopic outcome and its countermeasures for policy managers, while limited attention has been paid to the influence mechanism of the policy on the individuals’ travel behavior, especially the mode choice behavior. More insight into the dynamic effects of individuals reacting to policy measure is needed. This study aims at analyzing the adaption progress of the individual’s mode choice behavior and estimating the time-varying influence of the traffic policy on the mode split. With assumptions travelers’ adapting behavior conform to the inertia and myopia principles, a Logit dynamic evolutionary model for mode choice is proposed. A unique globally stable equilibrium state for the model is derived with the strict mathematical analysis. As an application, the influence of the expressway toll-free policy on mode split is evaluated. The travel cost structure, the sensitivity of the travel distance and traffic supply, and the evolutionary dynamics of the mode split are analyzed in scenarios with and without the expressway toll-free policy. The result indicates that travel distance and network’s total supply amount remarkably affect the implementation effect of the policy.
Keywords
Introduction
The rapid development of economy significantly arouses the leisure travel demand increase during public holidays. With unsynchronized construction of the multimodal traffic network, the conflict between traffic demand and supply is getting worse during holidays. Various issues, such as capacity tension of civil aviation and railway, considerably affect the traffic order and travel satisfaction. Meanwhile, with the car ownership increase during the past decades, self-driving has become an emerging way of tourism because of its flexibility, versatility and individuation. The encouragement of the self-driving tourism can get full play to the national expressway system as traffic artery and provide helpful supplementary to the national multimodal network. On this account, there are various preferential policies for expressways during holidays all over the world. For example, China has adopted the expressway toll-free policy for car users during public holidays since the National Day holiday in 2012. By reducing the travel cost of the car mode, the implementation of the expressway toll-free policy has strengthened the attractiveness of the traveling by cars on expressways, improved the national expressway system’s function as traffic artery, relieved the strain on railway and civil aviation systems, and further encouraged the self-driving tourism and stimulated the tourism economic development. The policy effect has reached its expectation to some extent. However, traffic managers’ prediction and preparation to the policy impact on the mode transfer and induced traffic volume on expressway are inadequate. Consequently, it resulted in serious congestion and frequent accidents. For instance, the Beijing’s total expressway traffic volume during the National Day holiday of 2012 increased by nearly 30% (the Special Issue of Beijing National Day Traffic Monitoring). Expressway network constantly arise to peak travel and even some of the highway paralysis.
The phenomena indicate that proper understanding of the traffic demand during holidays and the potential influence of traffic policies on the leisure travel behavior is very important to ensure the effectiveness of special traffic demand management policies and balance the traffic conflict. However, the potential effect of these policies on influencing travelers’ behavior is largely unknown. The analysis of the mode choice behavior plays an important role in evaluating the policy effectiveness. Currently, most of the previous studies on the mode choice behavior only focus on static analysis and commonly ignore the evolutionary process before reaching the static equilibrium state caused by the human bounded rationality. It would be helpful for traffic managers to do proper preparation for the implementation of a new policy and avoid unexpected congestion if they could gain clearer understanding of the time-varying influence of the traffic policy on the mode split.
In this study, we mainly focus on (1) analyzing adaption process of travelers’ mode choice behavior to the implementation of a new traffic policy, (2) practically studying the varied influence of the expressway toll-free policy on the mode split with different travel distance and service level, and (3) numerically studying the time-varying influence of the expressway toll-free policy on the mode split under a specific travel distance and supply. The remaining sections are organized as follows. In section “Literature review,” we present a comprehensive literature review on the preferential policies for expressways during holidays in countrywide and theoretical method of mode choice modeling. In section “Model description,” a Logit dynamic evolutionary model of the mode choice for a bimodal network is proposed, following the discussion of the existence of the model’s evolutionary stable strategy and the evolutionary dynamic of mode split over time. Then in section “Numerical example,” a numerical case based on the Chinese expressway toll-free policy during holidays is given to analyze the travel cost structure, test the sensitivity and identify the mode split evolutionary route in the scenarios with and without toll-free policy. Finally, the conclusions of this study are drawn in section “Conclusion.”
Literature review
Generally, preferential policies for expressways during holidays can be classified into three categories: toll free (China, Japan, South Korea and Malaysia), sub-period discount (United Kingdom, Japan and Malaysia), and fee cap (Japan). The fee cap has three patterns: travel time-based pattern, mileage-based pattern, and unlimited pattern in a day. As for the expressway toll-free policy, Akira Yanagisawa 1 estimated the effect of freeing expressways on gasoline demand and CO2 emissions by using a gasoline demand model. The result shows that if expressways become free of charge, gasoline demand is estimated to increase by about 7.2% (4.1 GL per year, or 9.6 Mt of CO2 per year). K Uchida and N Sugiki 2 examined the short-term effects of expressways toll-free policy that was introduced on 20% of the Japanese national expressways from 28 June 2010 to 11 March 2011. The conclusion points out that the application of the toll-free policy brought more social welfare to some parts of expressways than to all of the expressways. In China, the research on the expressway toll-free policy has become a highlight since its implementation during holidays from the National Day holiday 2012. Most relevant works focused on evaluating the outcome of the toll-free policy by statistical analysis and discussing its countermeasures—countermeasures including the economic strategy, 3 traffic flow organization, 4 traffic evanesce, 5 emergency handling of traffic accident, expressway network capacity, and improving methods. 6 However, limited attention has been paid to the individual’s learning process to the modified travel cost caused by the toll-free policy, and the variation of the policy’s effect with different travel distance and traffic service level.
The analysis of the mode choice behavior plays an important role in evaluating the policy effectiveness. Mode split model includes two types, the aggregated model and the disaggregate model, and have been applied and discussed extensively. However, most of the current mode split models are static.7–10 They cannot estimate the time-varying responses of travelers’ mode choice and the transition of system mode split toward the new equilibrium state. The evolution game theory (EGT) is an emerging method of considering the effect of traffic polices on the evolution of the travel behavior and the system performance. Proposed by Mayr 11 in 1970, the EGT integrates the dynamic method with the static equilibrium analysis of the game theory and is of great feasibility to model the repeated interactive choice for anonymous large groups and hence can also analyze the evolutionary process of the travel behavior in the traffic policy evaluation. Therefore, research on the application of the EGT to travel behavior becomes increasingly popular in various fields, for example, the route choice problem,12,13 travel mode choices problem,14,15 and rear-ending events on a congested freeway. 16 However, majority of the previous research is based on the qualitative payoff matrix that usually neglects the quantitative and empirical analysis. Moreover, they are mostly modeled by the replicator dynamic mechanism that can merely reflect the genetic and selection mechanism. The limitation of the replicator dynamic mechanism is significant in the situation that the multi-dimensional replicated dynamic model has no stable polymorphic equilibrium solution, 17 which results in its inconsistency with the diversity of population behaviors.
Model description
This article explores the impact mechanism of the expressway toll-free policy on the individual’s mode choice behavior and analyzes the evolution dynamic of the aggregate mode split. With the rapid construction of the corresponding infrastructures, expressway network and rail network have become the backbone of inter-city traffic system. In Beijing, for example, the road and railway modes account for over 90% of the total passenger volume according to the Beijing statistical yearbook from year 2000 to 2015. In order to simplify the problem, this article only concentrates on a bimodal network with expressway and railway.
Notations
The symbols in the model formulation and their representations are defined as Table 1.
List of notations.
Logit dynamic evolutionary model for the Mode choice
Theoretically, travelers usually want to maximize their individual random utility when making travel decisions. In this study, the individual random utility is assumed to be equal to the opposite of traffic impedance. Travel cost on each path is a random variable, and its mean value on the minimal path is addressed as the travel impedance of each mode. Therefore, we have the travel utility on each mode as in equation (1)
where
Generally, the travel cost comprises time expense and monetary expense. For travelers by car on the expressway
Generally, the travel time component
For travelers by train on the rail sub-network, the travel cost comprises travel time and the ticket price. Thus, it is formulated as in equation (3)
As for trains, their detailed and reliable information on the travel time and ticket price is available on their schedules. The rail mode travel cost
In order to discuss how travelers response to the expressway toll-free policy and analyze the evolutionary trend of mode split, the dynamic evolutionary model of the mode split in a bimodal network is introduced. Due to its better rationale, the adaption of travelers’ behavior to the travel cost change caused by the implementation of a new policy will follow two assumptions: inertia and myopia.
18
Inertia means that individuals only reconsider their choices sporadically instead of continually, while Myopia indicates that travelers revise their choices according to their current behavior and utility opportunities. Denote
Let’s focus on the single OD-pair case with total demand q. The OD travel demand q is assumed to be a constant, which is decided by the population and attraction between OD pair
The probability of a traveler who gets a revision opportunity to switch to mode m is
Furthermore, during the next dt time, the expected change in the number of travelers who chose mode i can be estimated by equation (6)
We obtain a differential equation for the mode split by modifying equation (6) as in equation (7)
Equation (7) is a probability density function of the state variable
It should be noted that the process of an individual to do the iterative mode choice decision is a discrete process. In this article, such process for aggregate population is treated as a continuous evolutionary process by introducing the probability theory. In the evolutionary game theory, equation (7) is a deterministic dynamic model, namely, the mean dynamic. 18 The mean dynamic function shown in equation (7) is a continuous differential function. It is more convenient to do the equilibrium and stability analysis for the evolutionary dynamic model than the form shown in equation (8). The detailed equilibrium and stability analysis for the model are presented in the section “Network static equilibrium and dynamic evolution.”
The deduce process from equations (4) to (8) is based on the one single OD-pair case. For the general multimode and multiple OD-pair case, the mean dynamic is obtained as in equation (9)
The expressway and railway sub-networks are independent from each other and there is no over-lapping or interaction. Hence, the problem of Independence of Irrelevant Alternatives 19 can be avoided. Therefore, the mode choice behavior is assumed to conform to a binary Logit model. 20 The binary Logit model obeys the individual random utility maximum principle that considers both the individual preferences and the incomplete information. Such characteristic enables the method to simulate the practical traveling decision-making behavior better than the replicated mechanism. Then, for any OD pair d, the exact conditional switch rate from the current mode i to the mode m equals the choice probability of the mode m in a binary Logit model as in equation (10)
where
The conditional switch rates
Network static equilibrium and dynamic evolution
In this section, we conduct the equilibrium and stability analysis for the Logit dynamic evolutionary model of the mode split in a bimodal network. Because there always exists the equality that
Denote the equilibrium solution of equation (11) as
Due to
Then we can calculate the logarithm of both sides of equation (15) as in equation (16)
Equation (16) can be modified as in equation (17)
Equation (17) can be solved by Graph Method. Seen from equations (1) to (3), note that the car mode utility

Graph of the model’s equilibrium solution.
An evolution stable state (ESS)
21
is defined as an equilibrium state that is able to eliminate any small disturbance deviation. According to the stability analysis theory for one-dimensional dynamic systems, an equilibrium state is an ESS if the acceleration of its variation is less than zero. In order to identify the stability of the unique equilibrium solution
First, the acceleration of the state variation can be derived as in equation (18)
According to equation (11), there holds
Equation (18) is substituted in equation (21). Thus, we have
Due to
That is
On this condition,

Phase diagram of the Logit dynamic evolutionary model.
The evolutionary mode split model on a bimodal network defined by equation (10) has a unique globally stable ESS and is proved above. As the utility of car mode is a function of traffic flow on the road network, the equilibrium network flows should be calculated to gain the value of
Numerical example
As an application, the influence of the expressway toll-free policy on the mode split is evaluated. The national expressway system is the traffic artery that connects different cities and mainly provides service for the inter-city trips. Because of the limited days of a specific holiday and the low frequency of an individual’s inter-city leisure trips during a specific holiday, it is meaningless to analyze the evolutionary dynamic during a specific holiday. However, the expressway toll-free policy has implemented for 19 holidays since National Day holiday 2012, and the travelers’ adaption process to the policy can be observed from several holidays. Although individuals may change destinations in different holidays, their trip experiences in previous holidays will update their recognition to the policy and then affect their mode choice behavior as responses to the policy in the next trip. For such consideration, the following analysis in this section would focus on the reiterative travel mode choice for the inter-city leisure trips in several holidays to ensure there is plenty of time for travelers to make mode choice decisions evolutionary.
Except for the expressway toll-free policy, the mode choice evolution procedure could be influenced by several factors, for example, the economic, the traffic network’s level of service, the specific travel demand during holiday, and so on. In addition, the policy’s effect on influencing the mode choice evolution also has correlation with the other factors. However, due to the lack of the practical data, it is difficult to get rid of the other factors’ influence and only evaluate the effect of the policy. In this case, the research in this article is based on a basic assumption that other factors are constant during the evolutionary period. In the numerical example, the policy effect is evaluated by comparing the difference between evolutionary stable mode splits in two scenarios with and without the expressway toll-free policy. To make sure the comparability of these two scenarios, the same values of other factors are set for both scenarios, that is, the same economic development level, the same traffic network supply, and the fixed traffic demand. The only difference between these two scenarios is whether the expressway toll-free policy is implemented or not. Therefore, the mode choice evolution procedure in the numerical example can illustrate the impact of the policy on the mode choice behavior in the specific case. Moreover, in order to have a wider significance, the sensitivity test is done for the traffic network supply and travel distance to analyze the correlation of these two factors with the policy’s influence.
Travel cost structure
The expressway toll-free policy uses the principle of economic leverage to manage the traffic demand. It encourages travelers to travel by car on expressway by cutting their toll charge. However, increasing expressway flow will in turn affect the travel time and fuel efficiency. Practically, the proportions of different components of travel cost vary with distance. Thus, the policy effect also varies with distance. Therefore, it is necessary to better understand the policy effect on different OD pairs by analyzing how the travel cost structure varies with distance.
According to equations (1)–(3), the travel utility on road and rail sub-network is reformulated as in equations (23) and (24), respectively
where
Parameters’ setting.
Practical speed–flow relationship model and fuel consumption model for expressway traffic flow are shown in equations (25) and (26), respectively.23,24 According to the extensive distance-based road pricing scheme in China, the toll charge of car mode is shown in equation (27)
where
For a definite OD pair, the travel time and ticket fare on the rail link are a definite constant as shown in equation (3). For different OD pairs, the travel time and ticket fare are only associated with the distance between the OD pair. The data of 100 city pairs, including the travel distance, travel time, and the price of an economy class ticket of high-speed rails, are used to formulate the regression relationship between travel cost by train and the distance. The 100 city pairs are randomly selected and their distance range from 0 to 500 km. The linear fitting equations are shown in equations (28) and (29). The goodness of fit are, respectively, 0.9865 and 0.9225
According to equations (24)–(27), we can generate the variation of the travel cost structure of car travelers with respect to the volume–capacity ratio of expressway (see Figure 3). It is observed that the fuel cost share keeps relatively stable between 30% and 35%. When the volume–capacity ratio of the expressway is lower than 0.8, there exists a relatively stable period for time cost share at approximately 20%, and for toll cost at approximately 47%. However, there is an enormous reduce in toll cost share from 45% to 19% when the volume–capacity ratio of expressway is >0.8. The main reason that results in such regulations is that expressway congestion improves the time cost share from 24% to 55%.

Cost structure variation of car travel.
According to equations (24), (28), and (29), the variation of the cost structure of the railway with respect to the travel distance is shown in Figure 4. The trend shows the ticket price share increase from 24% when the distance is 25 km, while to 76% when the distance is 500 km.

Cost structure variation of train travel.
Figure 5 shows the contour maps of the difference between travel costs of each mode

Contour maps of travel cost comparison between car mode and rail mode.
Sensitivity test
The travel cost structure analysis indicated that the travel distance and the volume–capacity ratio play a vital role in the cooperation and competition between car and rail modes, which in turn influence the effect of toll-free policy on the mode choice behavior. When the traffic demand is fixed, the volume–capacity ratio is closely related to the supply capacity of both road and rail sub-networks. In order to evaluate how the travel distance and network supply-demand structure influence the performance of the expressway toll-free policy, following sensitivity is tested. Before the test, to simplify the problem and to concentrate on the dynamic evolutionary model for the mode split, a simplest network with two nodes, two links (one expressway link and one rail link), and one OD pair is presented as Figure 6. And we assume that the demand between the two nodes is 10,000 vehicles.

The topology of the network example.
The policy effect of expressway toll-free is evaluated by the mode transfer split and measured by the deviation between stationary car mode shares of different scenarios with and without the expressway toll-free policy, that is,

Relationship between travel distance and effects of toll-free policy on raising car mode share.
Among these curves, the black one represents the case of supply shortage, that is,
Three red curves present the case of a balance between travel supply and demand, that is,
Other curves stand for the case of oversupply, that is,
In the case of oversupply, different colors of the curves in Figure 7 show an upward trend in the raising influence of the toll-free policy on the car mode share when the TSA increases. In order to intuitively summarize the relationship between traffic supply-demand structure and the policy effect, three travel distance values are selected to represent three occasions: 25 km for short-distance travel, 75 km for mid-distance travel, and 500 km for long-distance travel. Figure 8 shows the contour map of mode transfer split

Relationship between traffic supply conditions and vehicle trip attraction effects of toll-free policy.
Evolutionary dynamics
In the evolutionary dynamics, we set road capacity to 7500, rail capacity to 10,000, and travel distance to 50 km. Figure 9 presents the evolutionary trajectory of each mode share to the corresponding stationary equilibrium point with and without the expressway toll-free policy. As shown in Figure 9, regardless of the initial value, the system evolves toward a unique stable equilibrium point, which is consistent with the analysis explained in section “Network static equilibrium and dynamic evolution.” Furthermore, it is observed that without the toll-free policy, at the equilibrium point, approximately 35% of travelers choose car mode, while the rest choose the rail mode. While with the toll-free policy, travelers will reach equilibrium mode split where approximately 80% choose the car mode and the rest choose the rail mode. A significant increase in car mode share, around 45%, occurred after the implementation of the expressway toll-free policy and the objective of relieving the strain on the railway is achieved. However, attention must be paid to avoid traffic congestion on expressways.

Evolutionary trajectory of mode split to corresponding stationary points in different scenarios.
Moreover, taking the evolutionary stable point (0.3477, 0.6523) in the scenario without expressway toll-free policy as the initial point in the scenario with the toll-free policy, Figure 10 indicates the evolving traces of the increase rate of the car mode share. It can be used to measure the time lag property of the policy, namely, the travelers’ response process to the toll-free policy. When the toll-free policy just put into implementation, the car travel cost is instantly reduced, which results in the transshipment of a large number of travelers from rail mode to car mode as well as the obvious raise of the car mode share. The raise of the expressway flow is accompanied by the increase in the car travel time and fuel consumption cost, which in turn gradually reduces the travelers’ transshipment from rail mode to car mode. The network mode split reaches the vicinity of the equilibrium point and keeps a stable state with slight fluctuation when the travel cost of both modes is nearly the same.

The evolving traces of car mode shares increase rate.
Conclusion
This article dealt with the evolutionary process of the travelers’ mode choice behavior when a new traffic demand management policy is implemented. This study is oriented on two basic assumptions: (1) travelers’ mode choice conforms to the random utility maximum principle and (2) travelers’ mode choice adapting behavior conforms to the inertia and myopia principles, a Logit dynamic evolutionary model for the mode choice is proposed by this study. A unique globally stable equilibrium mode split for Logit dynamic evolutionary model is derived from the strict mathematical analysis. In the numerical example study, the influence of expressway toll-free policy on mode split is evaluated on a bimodal transportation network with expressway and railway modes. Two asymmetric nonlinear travel cost functions are formulated to better adapt to the practical situation, which synthetically consider the travel time, the fuel consumption, and the toll charges for car travelers. Based on the travel cost functions, the travel cost structure, the sensitivity of the travel distance, and traffic supply, the evolutionary route of the mode split is analyzed and compared in scenarios with and without expressway toll-free policy. The conclusions are as follows:
The expressway toll-free policy can enhance the mode share of the car sub-network and relieve the strain on the rail sub-network. However, the policy’s effect on raising the car mode share is significantly influenced by the travel distance and the network’s total supply amount (TSA) of both modes, while it is hardly impacted by the RRSS.
Generally, the greater the TSA, the more significant the policy’s effect on raising the car mode share. The policy’s effect is most significant on an oversupply network than on a supply-demand balance or a supply shortage one.
The travel distance has a nonlinear impact on the policy’s enhancing effect. In the oversupply network, the policy’s effect on raising the car mode share first strengthens and then weakens with the increase in the travel distance. The policy’s effect reached up to the maximum when the travel distance is nearly 75 km.
In the supply-demand balance network, the policy has a slight enhancing effect. With the increase in the travel distance, the mode transfer split first reduces when travel distance is shorter than 100 km and then graduates away. In the supply shortage network, the policy does not have obvious impact on the traffic mode split regardless of the travel distance.
Conclusions drawn from this article can provide useful guidance on the road pricing management. First, a distance-based preferential policy for expressways can be more considered than the existed indifference toll-free policy, which can ensure the policy’s enhancing effect on the car mode share and somehow take the expressway operate companies’ interests into account. Second, because of the bounded rationality, the effect of a new policy has a time lag property. Traffic managers should pay more attention to the evolution of travelers’ adaption process and try to make adequate preparation for the congestion caused by the preferential policy at the beginning when a new preferential policy is implemented.
The article is based on fixed travel demand. Further development can look into induced traffic demand and multimodal network, which would make it more complicated to investigate the network equilibrium problem.
Footnotes
Acknowledgements
The authors would like to thank Dr Yan Sun at School of Traffic and Transportation, Beijing Jiaotong University, for his great contributions in helping us revise the article.
Academic Editor: Hai Xiang Lin
Declaration of conflicting interests
The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Funding
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This study was supported by the Hebei Natural Science Foundation (Grant No. E2016513016).
