Abstract
Any evaluation should start with the question: “Who will use the information and for what purpose?” This question implies that one must consider not only the facts presented in the evaluation, but also whether the person who receives the information is motivated and has the authority and resources to implement changes that emerge from the evaluation. The similarities and differences among summative, formative, and process evaluations are discussed. Particular attention is given to stakeholder participation, choosing the appropriate level of statistical significance, and separating issues relevant to public-sector versus private-sector investment as they relate to evaluating the targeting and effect of processed complementary foods.
