Abstract
On average, 33 children die each day in the United States— about 12 000 children a year— because of unintentional childhood injuries. Another 9 million children are treated in emergency departments for unintentional injuries each year. To address this issue, the Centers for Disease Control and Prevention’s National Center for Injury Prevention and Control has launched a new initiative focused on parents: Protect the Ones You Love: Child Injuries Are Preventable. As trusted sources of health information, physicians and health care providers can use the initiative and the related ancillary materials to inform parents and caregivers about lifestyle changes that reduce the risk and potential harmful outcomes of an injury to a child or other family member.