This article documents the brief history of cyber marriage on the Chinese Internet and shows how in-game marriage, with its game codes and marriage regulations, turns out to be the most visualized, institutionalized, and heteronormative form of cyber marriage, by exploring the game players’ gender performativity, especially the gender swapping of male gamers. This study sheds light on Chinese youth subculture under the influence of new media and the consumer digital network in postsocialist China.
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