Abstract
To assess the effects of co-opetition—simultaneous competition and collaboration—on competitive aggressiveness, this article relates one aspect of embeddedness—tie strength—to the volume and complexity of a firm’s competitive actions. Findings from our study of firms in the U.S. software industry suggest that strong ties increase the volume and complexity of competitive actions. Results also suggest that action volume is negatively related to the interaction between tie strength and both multimarket contact and resource similarity. However, results show that neither resource similarity nor multimarket contact did have direct or moderating effects on the relationship between tie strength and action complexity.
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