Abstract
This article suggests that the reality of the world is socially constructed through the words and narratives chosen and used. These social constructions may be from science and technology, business and economics, or poetry and metaphors, and as such each shapes a different world. The work of the poet Rainer Maria Rilke is used to illustrate how the power of words and images shape and form the world. The implications of the use of language for the care of souls are discussed.
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