Abstract
Convincing Corporate America to allocate funds and resources to an ergonomics program often requires the corporate ergonomist to assume roles of magician, juggler and Madison Avenue marketer. Even though corporations come in a variety of sizes and structures, their ergonomics programs have common concerns, problems and goals. The collective expertise of the Human Factors/Ergonomics specialty area is needed for ergonomics to successfully be incorporated into the business culture of today's corporations. Presented is a case study of the ergonomics efforts of a large financial corporation during the past three years. Included is information about internal partnerships, specific projects and successes (and failures), and a forecast for the future.
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