Allocation of Responsibility for Product Safety

Abstract

Three studies were carried out to explore how people allocate responsibility for safety during product use. In Study 1 29 consumer products were named and subjects apportioned safety responsibility to the manufacturer, the retailer, the user, and a potentially relevant organization not in the stream of commerce (e.g., FDA, CPSC, Underwriters Laboratories). The mean percent responsibility allocated to these four alternatives was 43%, 9%, 27% and 21% respectively. A significant interaction indicated that the allocation varied across products. In Study 2 safety responsibility for the same products was allocated to the manufacturer, retailer and user, but the “outside” organization was omitted. The mean percent allocated was 51%, 20% and 30% respectively. In this study, additional questions assessed various perceptions of the products and the subject's familiarity with the products. The results indicated that responsibility allocation was a function of perception of product hazardousness; the more hazardous a product is perceived to be, the more responsibility is allocated to the user. Study 3 investigated some of the attributes of high hazard products which are associated with various allocations of product safety. For high hazard products with open and obvious risks (chain saws, cutting torches), more responsibility was allocated to consumers as opposed to manufacturers. On the other hand, for those high hazard products with “hidden” risks (pesticides, antifreeze), manufacturers were typically allocated a much higher degree of responsibility.