Abstract
The purpose of this paper is to provide a detailed description of the design process used to identify the optimal implementation of the Caller ID feature for a key/pbx telephone system for small businesses. A multidisciplinary team used an assortment of design methodologies such as: literature reviews, patent searches, competitive analysis, feature simulations, focus group research, focused interviews, and usability testing to generate their final design recommendation, which has recently been awarded a patent. Specifically, this paper will focus on: 1) the competitive analysis that included a product comparison and best-in-class analysis of three commercially available Caller ID products, 2) focus group research in which participants viewed slide show demonstrations of display-based features, made ease of use and feature desirability ratings, and then expressed their views toward the features in structured focus group discussion, and 3) focused interviews with customers who had been given Caller ID display units to trial.
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