Abstract
Several risk perception studies employing univariate techniques have found very strong predictors of risk perceptions, but these results are of limited use in describing the cognitive process that results in perception of risk. Also, although a few multivariate investigations have been conducted, the validity of the obtained results are similarly limited due to concern over deriving easily interpretable solutions. The present study, therefore, attempts to derive a more valid model of the risk perception process through confirmatory factor analysis based on previously reported findings.
Get full access to this article
View all access options for this article.
