Abstract
This paper describes the Structured Brainstorming process employed by IBM's Networking Systems Customer Requirements department for collecting, analyzing, and deploying product requirements. Structured Brainstorming relies on the user's job and product experience to generate ideas for product requirements. Structured Brainstorming elicits these requirements from the users through a series of group and individual activities. After identifying the core ideas, users assign them priorities and assign satisfaction scores for current products. This information may be used to build a House of Quality (HOQ) within Quality Function Deployment (QFD) to organize and translate user requirements into design specifications. The authors offer guidelines and suggestions based on their experience with the technique.
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