Joint CTG/CPTG Symposium

Abstract

The goal of this symposium is to demonstrate how the unique expertise of market researchers, human factors engineers, and industrial designers can be integrated to create successful new products and services. Specifically, it will explore the appropriate design roles for each of these three disciplines by answering four major questions: (a) WHERE in the new product design process does each discipline become involved? (b) WHAT design question(s) does each accept primary responsibility for answering? (c) HOW does each apply their current state-of-practice in answering these questions? (d) WHO do they interact with at various steps throughout the design process? Through a combination of tutorials, case studies, and open panel discussions, attendees will appreciate the value added to both the design process and the designs themselves by integrating these 3 disciplines.