Abstract
This paper examines competitive evaluations in industry. Competitive evaluations involve systematic comparisons between two or more products on similar (or equated) attributes. These attributes can be either usability criteria or usability characteristics. Three topics are discussed: applications of competitive evaluation information that could be useful to product development; industry pitfalls associated with conducting an evaluation; and timing of the evaluation in the product development process as it relates to the goals of the organization. The paper concludes with general suggestions concerning conducting competitive evaluations in industry.
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