Abstract
This study examined the effect of three variables on users' interpretation of an Alternate key. On the Alternate key, the position of the word “Alternate”, the color of the word “Alternate”, and the presence of a colored background were manipulated. Eighty subjects from IBM and 32 subjects from outside of IBM responded to the 8 stimuli created by crossing the three factors. None of the factors seemed to have a significant influence on the responses by IBM employees, but the color of the word “Alternate” and the position of the word “Alternate” on the key significantly affected responses by the non-IBM group. The two groups also differed in the frequency of which feature was first stated to be the salient feature in making the response.
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