An underlying assumption in providing product warning labels is that consumers will make use of hazard information when buying and using products. The present study demonstrated that the policy-capturing procedure is a useful and applicable approach to examining the effects of hazard information independent of other information in purchasing decisions. The results indicate that hazard information did influence subjects' buying decisions. The policy-capturing procedure also permitted an assessment of the impact of hazard information in terms of the other factors such as product cost and effectiveness.
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