Human factors research can identify desirable new product characteristics before engineering development takes place. Benefits derived from use of such research are discussed along with the merits of this technique in comparison with those normally used to identify new product concepts.
Human factors research techniques are shown to provide a relatively inexpensive, reliable and objective method of defining new products when compared with methods presently used.
Get full access to this article
View all access options for this article.
References
1.
BennettC.A.Adversaries and Protagonists. Human Factors Society Bulletin, 12 (8), 4.
2.
FowlerF.D.A Consumer Ombudsman: The Human Factor Engineer. Human Factors, 14 (1), 7–12.
3.
GaddesW.The Protagonist Role. Human Factors Society Bulletin, 12 (8), 3–4.
4.
HardinD.K.New Product Development and Introduction. Chapter 2, Part A in Handbook of Marketing, Research, New York: McGraw Hill, 1974.
5.
LaPassoL.J.Reducing the Risks in New-Product Planning. Machine Design, 47 (18), 42–45.
6.
ShockerA.D.Toward the Improvement of New Product Search and Screening. Chapter 7 in Marketing Involvement in Society and the Economy, American Marketing Association, 1969.
7.
SmithG.L.ArcherL.B.A Methodology for Consumer Design. Proceedings of the Seventeenth Annual Meeting of the Human Factors Society, Santa Monica, Calif.: Human Factors Society, October 1973.
