More than 2000 enlisted military personnel from three Air Force bases and one Army post were surveyed in order to elicit customer opinions about human factors and environmental design considerations in the food service facilities. It was discovered that speed of service, which includes both delay at a headcount signature station and in the serving line itself, was a major problem. Other problem areas were military atmosphere present, temperature, noise, crowding, and decor. The relevance of consumer opinion survey information in channeling human factors and environmental design efforts is emphasized.
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