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Abstract

This study demonstrates the user experience measurement technique of Out-of-Box Experience (OOBE) with a commercially available board game. This method of study has yet to be tested on board games in the current literature. Participants experienced four phases of the board game - Unboxing, Setup, Initial Play, and Disassembly – and were queried for their feedback and expectations. Analysis of this data revealed several themes contributing to overall user satisfaction. Players gravitated to the art style, look and theme of the board and pieces. However, users were frustrated with the written instructions and fundamental mechanics of gameplay. These themes can be used for design recommendations and improvements. Overall, these findings show how OOBE can be applied to understand aspects of first impressions that may impact game satisfaction before game play even begins.

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Thinking “Out-of-the-Box” with Board Games

Abstract

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