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Abstract

The goal of the current study was to assess the usability of pay-as-you-go cell phones across specific cultures- one cell phone model from Honduras and one model from the United States. Bilingual participants completed three basic tasks with both cell phones while performing the think-aloud protocol and then completed surveys evaluating their user experience. Findings revealed that participants had more difficulty and were less satisfied when using the Honduran phone to complete the tasks. Universal and cross-cultural usability heuristics are used to evaluate performance issues with the phones and provide basic design recommendations to optimize user performance with the cell phones across the two cultures.

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Usability of Pay-as-you-go Cell Phones

Abstract

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